Culturally Tailored Care for Thai Women Abroad with Nicha Group | Blush & Bloom Podcast | Ep. 10
Description
#WomensHealth #DiasporaHealth #ThaiCommunity
In this episode, we sit down with Natnicha, founder of Nicha Group, a health and wellness brand supporting Thai women across the UK and EU. Her work blends culturally tailored supplements, health education, and community building to close healthcare gaps for minority ethnic women, especially Thai women living abroad.
Natnicha shares her journey as part of the Thai diaspora, why many women feel unseen in healthcare systems, and how trust and cultural understanding play a vital role in better outcomes. What began as a single product during COVID has grown into a brand bringing community-driven care, weekly education sessions in Thai, and compassionate support to thousands of women.
We discuss the challenges diaspora women face—from language barriers to cultural beliefs—why social media is a powerful tool for health education, and the importance of trust in lasting change. Natnicha also shares her vision for supporting other underrepresented communities and inspiring more female leadership in health and wellness.
Whether you’re navigating healthcare in a new country, working in women’s health, or passionate about inclusive care, this episode offers insight and practical lessons.
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Chapters
- 00:00 Introduction to Nicha Group
- 01:23 What Inspired Natnicha
- 02:10 Healthcare Experiences Abroad
- 04:05 Combining Education and Supplements
- 05:04 Why Focus on Thai Women
- 06:38 Early Customer Feedback
- 09:30 Collaborations and Research
- 10:03 Using Facebook Live
- 12:29 Healthcare Challenges
- 13:50 Cultural Beliefs
- 15:18 Building Trust
- 20:15 Common Health Conversations
- 21:46 Mental Health and Postpartum
- 25:06 NHS Support Experiences
- 27:08 Advice for Women Who Feel Unseen
- 27:48 Lessons from Building Nicha Group
- 28:30 Future Impact
- 28:56 Advice to Her 15-Year-Old Self
- 29:29 Where to Find Natnicha
This podcast brings honest conversations, insights, and stories to help women and allies make informed decisions about health and the innovations shaping their future.
💬 What do you wish more people understood about healthcare for women living abroad? Share in the comments.
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